Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Conduct A Winning Local Search Audit Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories As the analysis continues on yesterday’s Google local search algorithm changes…
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The Reach and Frequency report lives under the Dimensions tab in AdWords; yet this information often gets overlooked in favour of analysis on areas such as geographic location or time of day. What Can You See From This Report? Very simply, this report shows the following: Reach: The number of…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google A French court has ordered a blogger to pay a substantial fine and change the…
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Google is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business,…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location Extensions Google is introducing the ability to set up location extensions at the account…
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By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!…
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This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks —…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign Builds Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results The Hollywood Reporter writes that Dinesh D’Souza’s movie,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing