To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Lets Travelers Know When Flight Prices Drop Google is helping travelers save money with a new Now card that tells users when a price has dropped on a…
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The Auction Insights report gives you visibility into the auctions you compete in. Contributor Matt Lawson explains out how to use it to your best advantage. The post Using AdWords Auction Insights To Find Out Who’s Winning On Mobile appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Industry Survey: 37% Of SEOs Saw Less Than $ 30,000 In Revenue Turnover Since Last Year According to an industry survey by local search firm BrightLocal, a…
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Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getty Images Sues Microsoft For “Massive Infringement” Of Copyright By Bing Image Widget It didn’t take long for Bing’s new Image Widget…
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Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping, around-the-clock…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi” Google continues to expand the number of quick answers it offers in its results, as well…
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Over the weekend, Google announced the roll out of Consolidated Billing for AdWords users managing multiple accounts through an MCC (My Client Center). The new billing system combines invoices for several accounts into one. Consolidated Billing will replace MDOs (Manager Defined Orders), which were…
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AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account. Advertisers importing goals and transactions from…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing