SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads appeared first on Search Engine Land.

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AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It

Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It appeared first on Search Engine Land.

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SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets appeared first on Search Engine Land.

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SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong appeared first on Search Engine Land.

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10 Top Retargeting Tips For AdWords Users

Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has some expert insights you may not have considered! The post 10 Top Retargeting Tips For AdWords Users appeared first on Search Engine Land.

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SearchCap: Google Mobile Tests, DuckDuckGo Queries & Retargeting AdWords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Tests, DuckDuckGo Queries & Retargeting AdWords appeared first on Search Engine Land.

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Google’s Website Call Conversion Tracking: Keyword Level Call Tracking For AdWords

Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords’ Website Call Conversion Tracking for almost a year now. Read on for his tips and insights. The post Google’s Website Call Conversion Tracking: Keyword Level…

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SearchCap: Google Trends, AdWords URLs & Direct Answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Trends, AdWords URLs & Direct Answers appeared first on Search Engine Land.

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Gauging The Impact Of The AdWords Countdown Customizer

Have you been using the countdown customizer to spice up your search ads? Columnist Matt Umbro shares the results of a case study which suggest that this feature may be worth testing. The post Gauging The Impact Of The AdWords Countdown Customizer appeared first on Search Engine Land.

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AdWords MCCs Get Cross-Account Campaign Management & Reporting

Update makes reviewing and managing campaigns across accounts possible from manager accounts. The post AdWords MCCs Get Cross-Account Campaign Management & Reporting appeared first on Search Engine Land.

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