You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land.
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If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted. The post Brand queries: the AdWords performance illusion appeared first on Search Engine Land.
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Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: 2 trillion Google searches, AdWords announcements & more appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics sets, AdWords updates & more appeared first on Search Engine Land.
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See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs. The post Here’s an AdWords script to check for empty ad groups appeared first on Search Engine Land.
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Data-driven attribution will be among the models available for high-volume conversion types. The post Soon, assign whatever attribution model you want for each conversion type in AdWords appeared first on Search Engine Land.
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Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector. The post A script for getting granular AdWords account anomaly alerts appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview appeared first on Search Engine Land.
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With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. The post Dear Google: Here’s a search marketers’ AdWords UI wishlist appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing