SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pause underperforming ads with this updated AdWords script

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


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SearchCap: AdWords interface changing, manual penalties & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords interface changing, manual penalties & link building appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. The post Google AdWords new responsive search ads can show 3 headlines appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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AdWords Editor 12.3 is out with more robust filtering, search query reports & more

Editor also now supports custom intent audiences, responsive search ads and other newer features. The post AdWords Editor 12.3 is out with more robust filtering, search query reports & more appeared first on Search Engine Land.

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Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land.

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SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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