Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google sunsetting AdWords Converted Clicks in September

The Conversions metric finally takes over for AdWords’ original conversion tracking method. The post Google sunsetting AdWords Converted Clicks in September appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords call conversions, links study & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords call conversions, links study & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Soon, import call conversion data into AdWords for better attribution & optimization

Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords notification, Bing & Google national convention results & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords notification, Bing & Google national convention results & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Maps time visit, email verification & AdWords price extensions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps time visit, email verification & AdWords price extensions appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Fishing for B2B success: How to use AdWords to “land a big one”

Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile usability, AdWords bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile usability, AdWords bidding & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords texting ads, Google health expands & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords texting ads, Google health expands & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing