Plan device-specific user experience strategies with Google AdWords’ bid modifier

Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies. The post Plan device-specific user experience strategies with Google AdWords’ bid modifier appeared first on Search…

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Setting up AdWords website call conversion tracking just got a bit easier

Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land.

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SearchCap: AdWords call tracking, SEO failures, & SERP tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.

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AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments

Retirement of the legacy testing tool will begin the week of October 17. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land.

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SearchCap: Google AdWords experiments, Google profiles & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords experiments, Google profiles & more appeared first on Search Engine Land.

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Google has updated the AdWords ad preview tool for expanded text ads

The view now includes sample ads and separate views for mobile and desktop. The post Google has updated the AdWords ad preview tool for expanded text ads appeared first on Search Engine Land.

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SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking appeared first on Search Engine Land.

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Here’s a script that copies AdWords extensions to all your campaigns

Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns. The post Here’s a script that copies AdWords extensions to all your campaigns appeared first on Search Engine Land.

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