Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study appeared first on Search Engine Land.
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A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. The post Google Data Studio beefs up AdWords MCC integration appeared first on Search Engine Land.
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The old metric will vanish completely as Conversions measurement fully takes over. The post AdWords Converted Clicks sunsets for good in March appeared first on Search Engine Land.
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In the new test, ads based on existing ad and landing page content are added to ad groups by Google. The post Google launches Ads Added by AdWords pilot: What we know so far appeared first on Search Engine Land.
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As Google continues to build out the new UI, more advertisers are getting access. The post New AdWords interface alpha is rolling out to more advertisers appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new AdWords interface, ads by AdWords & IF functions appeared first on Search Engine Land.
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Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis. The post Bing Ads launches Automated Imports to sync campaigns from AdWords appeared first on Search Engine Land.
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Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. The post Mind the store: Using AdWords to drive offline sales…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google interstitial penalty, AdWords pathways & more appeared first on Search Engine Land.
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Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land.
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