Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP expands, Flickr similar search & Google AdWords conversions appeared first on Search Engine Land.
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The conversion window will default to one day at the end of March. The post Google is shrinking AdWords’ view-through conversion window default appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, AdWords ad labels & knowledge graph appeared first on Search Engine Land.
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A new test doubles the number of characters available in text ad descriptions. The post AdWords Expanded Text Ads could get even longer with second description line test appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google code syntax search, AdWords second line and AMP analytics bug appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ shutting, AdWords price extensions expands & Bing Ads editor for Mac appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, traffic declines & AdWords competition appeared first on Search Engine Land.
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New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. The post 7 tips for small manufacturers thinking about using AdWords appeared first on…
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Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. The post Here’s how Google’s own ads impact bids & pricing in AdWords auctions appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing