Brand advertisers will be able to target TV screen viewing for the first time.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Cookie-based A/B tests will ensure that customers are only shown ads from either your experiment or original campaign.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The feature should save advertisers some time when extending their campaigns from Google to Microsoft’s ad platform.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
There’s more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it’s headed.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing