Tag Archives: Advertising

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far

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Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

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Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

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The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

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Google launches new way for publishers to use first-party data to enhance targeted advertising

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First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

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Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

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Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates

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Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.

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