The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. The post Well played, Google: Advertisers (finally) get more device bidding…
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Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting. The post Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015 appeared first on Search Engine Land.
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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…
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Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions. The post Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking appeared first on Search Engine Land.
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Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change. The post 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings appeared first on Search Engine Land.
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The e-commerce start-up is making a significant push with Product Listing Ads this Halloween season. The post Jet.com Dominating Halloween Costume Advertisers In Google Shopping appeared first on Search Engine Land.
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For search marketers considering adding Yahoo Gemini to their advertising mix, columnist Mark Ballard of Merkle RKG shares data to help assess the potential opportunity. The post As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers? appeared first on Search Engine Land.
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Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday season. The post How PPC Advertisers Can Best Leverage The Research Period This Holiday Season appeared first on Search Engine Land.
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See when to expect click-through rates and costs to peak by product category and more. The post Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends appeared first on Search Engine Land.
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eHealth.com is first to boost Google AdWords bids in the minutes after commercials air. The post Wywy Lets Advertisers Sync Search Bidding With Television Campaigns appeared first on Search Engine Land.
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