The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe.
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Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
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The retargeting and prospecting audience solutions are now in open beta.
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The automated text ad format is on track to become the new standard.
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Local campaign updates, seasonality adjustments and more.
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While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.
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Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.
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Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies.
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Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
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In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don’t opt out.
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