The auto-applied changes do not show in Google Ads change history logs.
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Broad match keyword suggestions will start surfacing in Recommendations
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Will Snapchat and Pinterest benefit from advertiser frustrations?
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Pricing and promotions in Google Shopping could be more important than ever this year.
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Conversion Lift is also now in beta for YouTube campaigns.
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Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.
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The change removes visibility into more than 20% of search terms, one agency finds.
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What to consider before Google starts passing the taxes onto advertisers in November.
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Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
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Company says COVID-19 impact on advertising revenue “wasn’t as noticeable,” though ad prices continue to be lower.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing