Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text.
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And, customer match is now generally available to all advertisers on Microsoft’s platform.
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In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
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Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.
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Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
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The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits
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Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.
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What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
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“This is the first time the Feed environment would be managed though controls,” says Facebook spokesperson.
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LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
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