Last year Google ticked off paid search professionals with the announcement that a true Exact Match will no longer exist. Next month, Bing will be following suit when close variants will be added to all campaigns. Additionally, big changes are afoot with negative terms, advertisers will need to…
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Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these…
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Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success. The post How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks appeared first on Search Engine Land.
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A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit. The post Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals appeared first on Search Engine Land.
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Health insurance advertisers spent more than $ 103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,…
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Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard…
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In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first…
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The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing