Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.
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Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
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Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
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Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use…
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Google likely has 30+ billion queries per month across platforms. The post Data: Google monthly search volume dwarfs rivals because of mobile advantage appeared first on Search Engine Land.
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Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead. The post SEO in 2017: Mobile optimization as a competitive advantage…
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SMX East workshop on Monday takes a deep dive into all things local search. The post Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More appeared first on Search Engine Land.
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With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains. The post How To Take Advantage Of The Recovery Search Opportunity On iOS 9 appeared first on Search Engine Land.
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Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies. The post Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data] appeared first on Search Engine Land.
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Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
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