Voice search & virtual assistants — SMX Advanced Session Recap

With over 420 million voice assistants sold, it’s clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents.

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The Mad Scientists of Paid Search — SMX Advanced Session Recap

Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors. Here’s a recap of their session by contributor Mona Elesseily.

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