Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Advertisers can quickly see performance by audience and benchmark against non-targeted users. The post Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze appeared first on Search Engine Land.

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The dust has settled on AdWords expanded text ads. What now?

Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads. The post The dust has settled on AdWords expanded text ads. What now? appeared first on Search Engine Land.

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Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins

In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more. The post Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins appeared first…

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Bing Ads’ New “Notify Me” Rules Automatically Email Campaign Alerts

Create rules at all levels of your account to get email alerts about key performance metrics. The post Bing Ads’ New “Notify Me” Rules Automatically Email Campaign Alerts appeared first on Search Engine Land.

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