Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
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“This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately.”
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The decision and Google’s response means it will be easier for publishers to use Google’s ad tech tools and learn from the data.
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The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits
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Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO. The post How to adjust SEO strategy to Google’s new SERP ad layout appeared first on Search Engine Land.
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Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations? The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.
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