Beating remarketing addiction and testing for incremental value using Google Analytics

Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google partners with LegitScript to certify addiction treatment center advertisers

After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July – but only from certified providers. The post Google partners with LegitScript to certify addiction treatment center advertisers appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing