Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success. The post How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks appeared first on Search Engine Land.
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Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation. The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…
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Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means,…
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Actually, I just woke up one day and decided I didn’t want to feel like that anymore, or ever again. So I changed. just like that. -Inspiration
source
Actually, I just woke up one day and decided I didn’t want to feel like that anymore, or ever again. So I changed. just like that. -Inspiration
source
Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Actually, I just woke up one day and decided I didn’t want to feel like that anymore, or ever again. So I changed. just like that. -Inspiration
source
Actually, I just woke up one day and decided I didn’t want to feel like that anymore, or ever again. So I changed. just like that. -Inspiration
source
Actually, I just woke up one day and decided I didn’t want to feel like that anymore, or ever again. So I changed. just like that. -Inspiration
source