When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, Facebook bans researchers looking into political ads
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Plus, Google goes organic with its hotel search listings
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Less red tape and shifting priorities have resulted in much shorter buying cycles for some B2B businesses, PPC experts say in this clip from Live with Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. The post Sarcasm aside, how strict PPC advertiser policies may actually benefit us appeared first on Search Engine…
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Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. The post What your boss actually wants from your local…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time. The post Is Google’s Search Market Share Actually Dropping? appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing