Complaint to European Commission applies the logic of the Shopping Search case to local search.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dashboard & API, class action awards & clickbait appeared first on Search Engine Land.
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Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click. The post Get inside your customer’s head: A guide to writing irresistible calls to action appeared first on Search Engine Land.
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Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare. The post Voice search becomes voice action: A key talking point at SMX London appeared first on Search Engine Land.
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A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how…
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Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land.
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Google’s Juan Felipe Rincon shares statistics on how many manual actions Google receives by users and how often they act on them. The post Google Takes Action On 65% Of User Generated Spam Reports appeared first on Search Engine Land.
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Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn’t as simple as it sounds. Here is his method for removing this manual action from your account. The post How To Recover From A Manual Action: “Unnatural Links To…
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Do you spam Google over and over again? Google may decide to serve you harsher penalties and manual actions in the future. The post Google Says Repeated Violations Of Their Webmaster Guidelines Will Lead To Further Action appeared first on Search Engine Land.
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To reach your SEO goals, your landing pages must map to search terms tied to the appropriate stage in the customer journey. Columnist Jim Yu explains how to achieve this. The post Search, Content & Customer Experience – Moving Prospects From Awareness To Action appeared first on Search Engine…
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