TrueView for action campaigns will be transitioned into Video action campaigns in early 2022

Posted on June 11, 2021 by gftshappy

Advertisers will be able to create new TrueView for action ads until September 30, 2021.

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Amazon uses its data to undermine third party sellers, EU antitrust action says

Posted on November 10, 2020 by gftshappy

The company could face penalties of up to 10% of its total revenue, which was more than $ 280B in 2019.

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Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Posted on October 6, 2020 by gftshappy

The new products and features are further indication of Google’s machine learning goals.

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Youtube brings products to YouTube for action ads

Posted on June 18, 2020 by gftshappy

YouTube is continuing to make more ads more shoppable.

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Majority of consumers want standards and tougher action against review fraud

Posted on March 6, 2020 by gftshappy

Survey finds U.S. consumers want severe financial penalties for retailers that don’t protect review integrity.

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How to use Schema to create a Google Action

Posted on November 26, 2019 by gftshappy

A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

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How to set up action extensions, Bing Ads’ newest ad extension

Posted on April 4, 2019 by gftshappy

The call-to-action prompts support scheduling and tracking parameters.

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Bing Ads launches new action extensions to highlight calls-to-action

Posted on April 4, 2019 by gftshappy

Actions extensions take a page from display and social media ads with prominent calls-to-action.

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SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

Posted on March 16, 2019 by gftshappy

Small business advocate is calling for new regulation.

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Action needed if you’re using adsenseformobileapps.com to exclude apps from Google Display campaigns

Posted on August 2, 2018 by gftshappy

It’s still possible to keep Display ads from showing on apps, and there are many ways to fine-tune app targeting.

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