Today Google announced a new bulk linking feature that allows Google Adwords account users to link all of their accounts with a quick click of a button. Google said the new “linking wizard” will be available to anyone who has access to an Adwords MCC (client center) with multiple…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Below are five trusted accounts every local SEO should have…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing