A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts. The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land.
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Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. The post What the data…
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Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. The post Why the future is all about PASO — personal assistant search optimization appeared first on Search Engine Land.
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Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land.
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New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. The post 7 tips for small manufacturers thinking about using AdWords appeared first on…
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More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. The post Local search: It’s all about mobile appeared first on Search Engine Land.
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Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.
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From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there’s much to gain by getting past your doubts. The post 7 things business owners fear (but shouldn’t) about SEO appeared first on Search…
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AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. The post Thirteen things marketers want to know about expanded text ads, direct from Google appeared first on Search Engine Land.
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At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it. The post Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different appeared first on…
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