Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo Search Losing Firefox Users, Everything You Need To Know About Google’s Local Algorithm & More appeared first on Search Engine Land.
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Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land.
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We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…
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Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news…
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Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate as well as the difficulties in implementing the law, including naming some criteria where removals…
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When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….
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The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links…
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On the heels of Yahoo’s Q1 2014 earnings in which its search business showed signs of life comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market — a new low for the company. It would appear that Yahoo is continuing…
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Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing