Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. The post What…
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Myths and misconceptions about search engine optimization just don’t seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it. The post Why Grave Misconceptions About SEO Still Persist appeared first on Search Engine Land.
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Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change. The post 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings appeared first on Search Engine Land.
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Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients. The post 3 Google Patents You Need To Know About In 2016 appeared first on Search Engine Land.
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Columnist Tom Demers shows how some websites supporting Sanders are gaining organic search visibility — and how these principles can apply to your business. The post What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond appeared first on Search Engine Land.
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Last month, AdWords product managers fielded questions in front of a live audience at SMX East. Columnist & Googler Matt Lawson recaps the discussion. The post 10 Things People Want To Know About AdWords, Direct From Google appeared first on Search Engine Land.
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WordPress can be a great choice for your new website, but it’s not search engine optimized right out of the box. Columnist Neil Patel explains how to lay the foundation for great SEO when choosing WordPress. The post About To Launch A WordPress Site? Here’s What You Need To Know About SEO…
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Need another reason to enter to win one of the 2015 Search Engine Land Awards for SEO & SEM? ALL profits from entry fees, awards sponsorships and awards celebration tickets sold to benefit BeTheMatch.org & CODE.org. Learn more now! The post Why We’re THIS Excited About The 2015…
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Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It appeared first on Search Engine Land.
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After the recent rash of map vandalism and other map mischief that caused Google to shut down Map Maker, the company is getting ready to reopen it. Simultaneously Google is instituting a new moderation procedure that will rely more heavily on community moderation than on in-house Google personnel….
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