Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. The post Why all search ads seem the same (and what you can do about it) appeared first on Search…
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Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year. The post Prepping SEO for 2017: it’s all about…
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Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ The post Everything you need to know about Google’s ‘Possum’ algorithm update appeared first on Search Engine…
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Search feature will soon be broadly accessible to local businesses and their agencies. The post Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs appeared first on Search Engine Land.
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New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. The post 9 things most people don’t understand about SEO appeared first on Search Engine Land.
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Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. The post Excited about Google’s new map ads? You should be! appeared first on Search Engine Land.
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Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far. The post FAQ: All about the new Google RankBrain algorithm appeared first on Search Engine Land.
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Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. The post What marketers need to know about Google assistant and Google Home appeared first on Search Engine…
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Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold. The post The SEM agency is dying (and what to do about it) appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It is now even more important to verify your website in the Google Search Console, as you can see in Google’s latest webspam report. The post Google sent 4 million messages about search spam last year, saw 33% increase in clean-up requests appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing