Tag Archives: about

Google launches new highly cited label in search and improved about results for rapidly evolving topics

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This is to help searchers better understand if they should trust the search results displayed by Google.

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Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

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While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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What digital marketers should know about Google Analytics 4

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Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

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Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it

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SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.

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Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more

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While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.

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“About this advertiser” initiative now includes Advertisers Pages for Google Ads

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The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

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