PPC 2018: These changes will have the biggest impact on advertisers in 2019

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

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New ways to approach SEO in 2019: Accountability and customer experiences

Master your understanding of audience, measure beyond the click and find ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing