Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s a look at the most read columns from our SEO experts that stood above the rest this year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A session recap of the SEO keynote with Google’s Ilya “the internet plumber” Grigorik at SMX Advanced
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A session recap of the SEO keynote with Google’s Ilya “the internet plumber” Grigorik at SMX Advanced
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn everything you need to know about local marketing automation platforms.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Learn where marketing dollars are being spent and proving most effective.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing