The big picture guide to local SEO: ranking in 2016 & beyond

Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. The post The big picture guide to local SEO: ranking in 2016 & beyond appeared first on Search Engine Land.

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Copa América 2016 schedule attached to Google doodle marking tournament’s 100th anniversary

Formerly known as the South American Fútbol Championship, Copa América is the longest-running continental fútbol competition. The post Copa América 2016 schedule attached to Google doodle marking tournament’s 100th anniversary appeared first on Search Engine Land.

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What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer

Doodler Sophia Diao says today’s Mother’s Day doodle, “…harkens back to a time in my youth when following Mom around was all I knew.” The post What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer appeared first on Search Engine Land.

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Changing domain names in 2016: 10 easily overlooked steps that can save SEO

Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them. The post Changing domain names in 2016: 10 easily overlooked steps that can save SEO appeared first…

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2016 State of Link Building Survey coverage

What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power. The post 2016 State of Link Building Survey coverage appeared first on Search Engine Land.

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“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016.

The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 49-page report is your…

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Doodle 4 Google 2016 student winner pays tribute to her African heritage

Washington, D.C. 10th grader says she wanted her artwork not only to turn heads, but souls, as well. The post Doodle 4 Google 2016 student winner pays tribute to her African heritage appeared first on Search Engine Land.

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6 strategies to build links for your small business website in 2016

Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions. The post 6 strategies to build links for your small business website in 2016 appeared first on Search Engine Land.

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Google Dance 2016: The recap post

Over 500 search marketers gathered at Google last week for a revival of its annual Google Dance celebration offering food, drinks, fun and knowledge. The post Google Dance 2016: The recap post appeared first on Search Engine Land.

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SearchCap: SEO In 2016, Missed Campaign Opportunities & Google Adds Animal Sounds

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO In 2016, Missed Campaign Opportunities & Google Adds Animal Sounds appeared first on Search Engine Land.

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