5 Techniques To Safely Get Links In 2015

Link building is important, but it can be dangerous if you don’t know what you’re doing. Today, columnist Neil Patel shares his white hat link building tips. The post 5 Techniques To Safely Get Links In 2015 appeared first on Search Engine Land.

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In 2015, Your Job As An SEO Isn’t Actually SEO

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation. The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.

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February 10 Webcast- Converting The Mobile SEM Visitor In 2015

Mobile search volumes are about to surpass desktop search. It’s forcing search marketers to rethink how they generate and analyze SEM conversions. In this webcast, Search Engine Land contributing editor Greg Sterling will explain the important differences between mobile and desktop SEM and…

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5 Search Ad Copy Resolutions For 2015

It’s often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign. The post 5 Search Ad Copy Resolutions For 2015 appeared first on Search Engine Land.

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SearchCap: Google Adds 2015 Oscar Nominations To Knowledge Graph, Local Search Challenges For Franchises & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Adds 2015 Oscar Nominations To Knowledge Graph, Local Search Challenges For Franchises & More appeared first on Search Engine Land.

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2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel

Searches for “Oscar nominee” and “Oscar nominations” on both Google and Bing deliver results for this year’s best picture candidates. The post 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel appeared first on Search Engine Land.

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MarTech San Francisco 2015 Rates Increase Next Week

Join the MarTech Conference community shaping the future of technology-powered marketing… and marketing management. Don’t miss this year’s only North American edition of MarTech: The Marketing Tech Conference, March 31 – April 1 in San Francisco. You save $ 400 by registering before the lowest rates…

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5 Incredibly Practical Reasons To Do PPC In 2015

The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results…

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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry…

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