Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats

Posted on October 22, 2013 by gftshappy

Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…

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