Category Archives: SEO

Microsoft Advertising launches Marketing with Purpose Business attributes

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Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people

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Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

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Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels

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Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption.

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“About this advertiser” initiative now includes Advertisers Pages for Google Ads

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The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

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