Plus, Microsoft’s new credit card ads
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Category Archives: SEO
MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features
At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
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Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
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Yelp adds virtual restaurant attribute to help reduce customer confusion
The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.
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Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products
The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.
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E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
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Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief
And, should robots.txt support a feature for no indexation? Take the survey.
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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape
In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts
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Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
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Should robots.txt support a feature for no indexation? Take the survey
“I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller.
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