Category Archives: SEO

Google launches new way for publishers to use first-party data to enhance targeted advertising

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First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

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Destination mismatch: Advertisers are reporting another potential Google Ads glitch

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Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches.

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Google adds Smart Bidding for store sales to optimize bids for offline transactions

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With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

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Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing