Leveling up your career — regardless of how you decide to advance it, is all about becoming a strategic leader.
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The platform is making more data available that you can use to make informed decisions about your search campaigns.
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If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.
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Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.
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On the hunt for something new? Check out who’s hiring in search marketing this week
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Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.
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Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers.
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For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports.
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The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can net more traffic from these news aggregation sources.
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If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing