Category Archives: SEO

3 SEO metrics to help secure executive-level buy-in

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Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.

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YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

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YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

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These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing