Category Archives: SEO

How to automate your ad copy without sacrificing control

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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How marketers can prepare for and respond to Google’s algorithm updates

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Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 ways data analysis can help you generate new ideas and optimize your content

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If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Console products rich result report error handling updated

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On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 tips for creating visually stunning display ads

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Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing