Monthly Archives: January 2022

How to automate your ad copy without sacrificing control

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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How marketers can prepare for and respond to Google’s algorithm updates

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Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 ways data analysis can help you generate new ideas and optimize your content

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If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing