Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
On the hunt for something new? Check out who’s hiring in search marketing this week.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has removed all references to using time ranges in the recipe schema markup help documents.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Car schema is not supported automatically as a subtype of product schema.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing