Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How expired landing pages kill your Google rankings

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft adds simple default browser change option after receiving criticism

In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing