Monthly Archives: November 2021

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Posted on by

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Posted on by

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country

Posted on by

“In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1,” Yahoo! said.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google tool for reporting domain verification and user management issues with Search Console

Posted on by

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates AdSense Policy center look, adds new feature updates for advertisers

Posted on by

The announcement also indicates that upcoming features include “enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.”

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

Posted on by

Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing