Monthly Archives: November 2021

The top 100 consumer products this holiday season, according to Google

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Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.

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Google adds local news features to search, giving publishers more exposure

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Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.

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Yelp’s new ad types aim to connect national advertisers to local users

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Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.

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Some Customer Match features to become available to all policy-compliant advertisers

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The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.

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