These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.
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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
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Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year.
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Merchants no longer have to manually figure out which badge is being applied to each of their items.
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Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
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Google has updated their help documents to say it finds a mix of reviews more trustworthy.
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On the hunt for something new? Check out who’s hiring in search marketing this week.
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Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..
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Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
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Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.
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