Plus, how to drive the funnel through content marketing and link building
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Plus, the conundrum of in-house career progression
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We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.
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“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”
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And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.
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Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.
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Plus, B2B tech finally sees the SEO light
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Tracking and performance reports in Google Search Console won’t be affected.
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The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.
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Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
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