Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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Microsoft Advertising launches Marketing with Purpose Business attributes

Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people

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Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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